Google Targets B2B with Shopping for Suppliers


Google Shopping for Suppliers is a new foray by the search giant into the B2B sourcing world. The beta version was rolled out two weeks ago, and is currently only open to electrical and electronics industries with no word on which industries are to be added next. The platform has been built to accommodate the unique aspects of online B2B selling that until this announcement has not been a significant target for Google and it’s online shopping tools.

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